Fernando Reyes Herrera

Fernando Reyes Herrera is a seasoned sales management professional with extensive experience in developing strategic accounts across various retail channels. Currently serving as the National Sales Manager at Rubbermaid Commercial Products since April 2021, Fernando previously held key roles at Henkel from April 2015, including Regional Sales Manager and Team Leader, focusing on account development for major retailers and driving team success in meeting sales objectives. Prior experience at Nestlé from October 2008 to August 2014 included positions such as Category Development Leader and Trade Marketing Regional, where Fernando implemented effective distribution strategies and marketing activations within the food sector. Fernando holds a degree in Administration with a strong specialization in Marketing and Other Business Disciplines from Universidad Autonoma de San Luis Potosí.