Manuel de la Rosa

Manuel De La Rosa is a seasoned sales and management professional with extensive experience in the consumer goods and retail sectors. Currently serving as Market Sales Manager at Krispy Kreme since January 2022, Manuel oversees significant sales operations in California, Nevada, and Chicago for major grocery chains, generating $25MM in sales. Prior roles include Key Account Manager at PepsiCo, where sales of a diverse product portfolio were managed for Kroger in Southern California, and National Account Manager at United States Beverage, focusing on key retail accounts across seven states. Manuel also held positions at Heineken USA managing strategic accounts, as District Manager at 7-Eleven overseeing multiple locations, and in earlier roles at Bank of Orange County, Pacific Theaters Corporation, and American Multi Cinema, Inc. Educational credentials include a Master’s in Business Administration from Pepperdine University and a Bachelor’s in Sociology from UCLA.