João Abrantes

Head of Advertising at Krista Mashore Coaching

João Abrantes has eight years of work experience. In 2015, they worked as Floor Staff at Modelo Continente. In 2016, they were the Head of Marketing at SNÜZR and Project Manager at HotGhostWriter. In 2017, they were Digital Marketing Manager at GAME OVER Escape Rooms and Media Buyer (Facebook Ads) at Leads4Sales. From 2018 to 2022, they were Director of Media Buying & Owner at JMA Ecommerce (Group of D2C Ecommerce Stores) and is currently Head of Advertising at Krista Mashore Coaching. In this role, they are managing a monthly ad spend of $150k-$200k, achieving an average ROAS of 5-7 using Facebook Ads, Google Ads, YouTube Ads, and LinkedIn Ads, and doing all ad copywriting and video scripting.

João Abrantes obtained a Bachelor's degree in Marketing from Universidade do Algarve between 2015 and 2018.

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Timeline

  • Head of Advertising

    January, 2022 - present