Analytics Specialist

KSV is seeking a highly analytical and data-driven marketing campaign Analytics Specialist to join our team. The successful candidate will be responsible for gathering, analyzing, and interpreting data related to our marketing campaigns to optimize performance, drive business growth, and make data-driven decisions. This role requires a deep understanding of marketing metrics, data analysis and visualization tools, and the ability to communicate actionable insights to inform marketing strategy.

Key Responsibilities

Data Analysis

• Collect and analyze marketing data from various sources, including digital marketing platforms, CRM systems, and website analytics tools.

• Identify key performance indicators (KPIs) and create reports and dashboards to track campaign effectiveness.

• Conduct A/B testing and multivariate analysis to determine the impact of different campaign elements on conversion rates, ROI, and other relevant metrics.

• Assist in forecasting marketing campaign performance and budget allocation based on historical data and market trends.

Campaign Optimization

• Provide insights and recommendations to optimize marketing campaigns based on data analysis, including targeting, messaging, and budget allocation.

• Collaborate with cross-functional teams to implement improvements and ensure alignment with overall marketing objectives.

Data Visualization

• Create visually compelling reports and presentations to communicate campaign performance and insights to stakeholders.

• Utilize data visualization tools (e.g., Tableau, LookerStudio) to make data more accessible and understandable for non-technical team members.

Personal Development

• Stay current with marketing analytics tools and technologies, and make recommendations for tool integration to improve efficiency and data accuracy.

• Continuously work to upgrade knowledge and skills through available resources including; reading, courses and seminars, etc.

Qualifications

• 5+ years experience in data analysis and marketing analytics
• Proficiency in data analysis tools including Excel, Google Analytics, etc.
• Experience with data visualization tools such as Tableau or LookerStudio
• Strong understanding of marketing metrics and attribution modeling
• Knowledge of SQL and database management is a plus
• Excellent communication and presentation skills to convey complex data-driven insights to non-technical stakeholders
• Entrepreneurial, self-starter and problem solver
• Can think on his/her feet and generate an idea or POV “in the moment”
• A desire to take on new challenges, grow and learn every day
• Ability to work collaboratively as part of a larger team in a fast-paced environment
• Great self-management and organization skills