Michael Overson

Michael Overson is a seasoned marketing researcher with extensive experience across various industries and roles, currently serving as a Sr. Marketing Researcher at KUBOTA NORTH AMERICA CORPORATION since October 2023. As the Research Consultant and Founder of CX Ally since August 2022, Michael has a strong focus on employee experience and organizational culture. Prior to these roles, Michael contributed to The Church of Jesus Christ of Latter-day Saints, where research efforts influenced employee engagement and productivity. At Nu Skin, from June 2018 to August 2022, Michael was instrumental in customer experience management, enhancing the organization's use of Qualtrics for global research initiatives. Previous positions include Sr. Marketing Research Analyst at Arizona Public Service Co. and Marketing Research Project Manager at Ford Motor Credit Company, demonstrating a robust capability in customer satisfaction and strategic analysis. Michael holds an MBA from Brigham Young University Marriott School of Business and a BS in Statistics from Brigham Young University.