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Serena Sung

Global Branding & Marketing Manager at KuCoin

Serena Sung is an experienced marketing professional currently serving as Regional Marketing Manager at Darwinbit, focusing on crypto structured products since March 2023. Prior experience includes leading a team of over 200 in web3 marketing and community building at Ozaru, and holding various roles in digital strategy and marketing at GrowthSpot, where responsibilities ranged from content creation to website revamps. Additionally, experience as a Digital Marketing Analyst at Accenture Song involved social listening and data analysis, while early roles included a marketing internship at MaBelle Jewellery and a video assistant internship at The New Office, where skills in branding and advertising were developed. Serena holds a Bachelor of Business Administration in Marketing from City University of Hong Kong and has also studied at the Schulich School of Business as an exchange student.

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