Silvia Guadalupe Alcantara Velasco

MBA Silvia Guadalupe Alcantara Velasco is an accomplished media professional with extensive experience in strategic planning and media management. Currently serving as the Media Planner Manager at Kueski since January 2022, Silvia leads unique experiences to enhance brand growth and communication strategies in B2C environments. Previous roles include Buying Director at Wavemaker, where responsibilities included client management and strategic planning for Colgate Palmolive, and Director de Cuenta at UM Worldwide and Spark Foundry, overseeing major accounts such as Chedraui and Walmart Supercenter. Silvia began the career in media coordination at leading firms like Arena Media México and Mindshare. Educational qualifications include a Master of Business Administration from Universidad Tecnológica de México and a Bachelor's degree in Communication Sciences from UNAM.