Marketing Specialist

About Kumu

Kumu is on a mission to become a digital entertainment and technology company that empowers and amplifies the voices of Filipinos around the world. By upholding the values of authenticity, positivity, and creativity, our live-streaming app has become the safest platform for Filipino creators to express themselves, build their community, pursue their passion, and earn!

Our krew is composed of highly-skilled, collaborative, innovative, and passionate professionals who enjoy competitive salaries and benefits, work-life balance, and the fulfillment that comes from serving our community. If you are up to the challenge of working in a mission-driven start-up technology company, Kumu might just be the company for you!

The Opportunity

The Marketing Specialist will help us elevate the Kumu brand and grow our user base. The ideal candidate has a deep understanding of digital marketing strategies and trends and a strong passion for storytelling and engaging with online communities.

Responsibilities:

• Develop and execute integrated marketing campaigns to drive user acquisition, engagement, and retention on the Kumu platform.

• Manage and optimize Kumu's social media channels (e.g., Facebook, Instagram, Twitter, TikTok) to increase brand visibility, grow followers, and foster community engagement.

• Create compelling content for various marketing channels, including blog posts, articles, social media posts, emails, and in-app messaging, that resonates with Kumu's target audience.

• Collaborate with cross-functional teams to develop and launch new features, products, and initiatives on the Kumu platform, ensuring alignment with user needs and marketing objectives.

• Plan and execute product marketing campaigns to promote Kumu's key features, events, and partnerships, driving awareness and usage among current and prospective users.

• Cultivate relationships with influencers, content creators, media outlets, and industry partners to amplify Kumu's brand presence and secure positive coverage.

• Collaborate with cross-functional teams to identify newsworthy stories, product launches, events, and partnerships that can be leveraged for PR opportunities.

• Monitor and analyze marketing performance metrics (e.g., user acquisition, engagement, retention, conversion rates) to track campaign effectiveness and identify opportunities for optimization.

• Stay informed about industry trends, competitive landscape, and emerging technologies to inform marketing strategies and drive innovation.

• Support other marketing initiatives and special projects as needed to contribute to Kumu's overall growth and success.

Expectations

• Hybrid set-up (at least 3x a week in the Salcedo Village, Makati office)
• Fast-paced and highly competitive environment
• Resourceful, innovative, and resilient team

Qualifications

• Bachelor's Degree in Marketing, Business, or other related courses

• Previous work experience  in driving user acquisition, engagement, retention, and public relations

Application Process

The process may take 1-3 weeks depending on the number of applications and availability of interviewers.

1. CV Review

2. HR Interview

3. Hiring Manager Interview

4. CEO interview

Privacy Notice

At kumu, we are committed to respecting your privacy and protecting your personal data. We will only process your information in accordance with your expectations and with our obligations under the applicable law.

This RECRUITMENT PRIVACY POLICY explains the type of personal data we process, why we are processing it and how that processing may affect you. It applies to ALL individuals who are applying to work for us. We have a separate Privacy Notice that applies to our current and former employees.