Amaia A. has extensive experience in the banking sector, having worked at Kutxabank since February 2009 in various leadership roles, including Directora Digitalización, Directora Innovación y Canales, and Direccion Innovacion Digital. Prior to that, Amaia A. was with KUTXA from August 1989 to June 2009, where roles included Red Gipuzkoa and Dirección Nuevos Proyectos y Canales. Amaia A. holds a degree from Deusto, completed between 1984 and 1989.