Xabier Aldasoro Santoyo

Xabier Aldasoro Santoyo currently serves as a Digitalization & Innovation Project Manager at Kutxabank since May 2024. Previously, Xabier held the role of Responsable de comunicación y marketing at Goierriko Hitza, where strategic development for omnichannel communication and campaigns to attract new readers were key responsibilities. From January 2022 to December 2023, Xabier worked as a Digital Marketing & Omnichannel Project Coordinator at Galderma, focusing on project coordination and the implementation of a unified brand experience. Xabier also contributed to the research and development sector at Mondragon Unibertsitatea in early 2021, gaining insights into industry dynamics. Xabier's educational background includes multiple degrees in digital marketing, business administration, and industrial design from prestigious institutions such as thePower, EUDE Business School, and Mondragon Unibertsitatea.