Fay van der Aa is a Client Marketeer and Story & Concept Developer at L, where innovative loyalty programs are created in collaboration with retailers. Prior experience includes roles in marketing services and project management at Valtech, and account and project management at LiveWall Group, where Fay contributed to expanding client portfolios and developing creative concepts. Education includes a degree from Rotterdam University of Applied Sciences, with a minor in Trendwatching from Fontys Hogeschool Tilburg, along with formative experience at A Brand New Day, conducting market research and brand management for premium spirits.
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