Ivo Lamers

Ivo Lamers is the Founder and Brand & Product Development Director at L since November 2021, where focus is on creating innovative loyalty programs for retailers. Prior experience includes serving as Innovation & Strategy Director at VanBerlo from March 2008 to November 2021, overseeing strategic innovation projects. Lamers also held the position of Innovation & Strategy Director at Accenture following its acquisition of VanBerlo, connecting with global teams and clients to foster innovation. Additionally, Lamers has been a guest lecturer at various esteemed institutions, led the Concept & Design team at Efteling, and contributed to product design and development at multiple organizations. Educational qualifications include a Master’s degree in Industrial Design Engineering from Delft University of Technology.