Jeanine Koetje

Jeanine Koetje is an accomplished professional with extensive experience in product and brand management across various industries. Currently serving as Founder and Product & Brand Director at L - founders of loyalty since January 2024, Jeanine previously held multiple leadership roles at BrandLoyalty from 2017 to 2023, including Teamlead Category Management and Teamlead Product Management. Prior experience includes positions such as Senior Product Manager at Bolsius International BV and Teamleader at Vitakraft-Werke Wührmann & Sohn GmbH & Co. KG, managing significant product portfolios. Jeanine's career began at Provimi Pet Food NL as a Product Manager, where strategic market analysis and client relations were key responsibilities. Jeanine also held marketing and management roles at eismann and Albert Heijn. Jeanine holds a Bachelor’s degree in International Business Administration from Zuyd Hogeschool.