Rens Joosten

Founder | Director Product & Brand Management at L - founders of loyalty

Rens Joosten is an experienced professional in product and brand management, currently serving as the Founder and Director of Product & Brand Management at L - founders of loyalty since December 2022. Previously, Rens held significant roles at Dorel Juvenile from May 2016 to February 2023, including Director of Product Marketing for car seats in the EMEA region, where efforts focused on establishing Maxi-Cosi as a global leader in child car seats. Rens's extensive background in marketing also includes positions at Dorel Europe as Cluster Marketing Manager Export and Trade Marketing Manager Export, as well as Senior Product Manager for Maxi-Cosi car seats. Earlier experience includes a role as Consumer & Market Intelligence Manager at Philips Consumer Electronics. Rens Joosten holds a degree in International Marketing Management from Fontys University of Applied Sciences.

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