Selma Thijssen

Selma Thijssen is an experienced professional in category and brand management, currently serving as Founder and Category & Brand Manager at L - founders of loyalty since January 2024. Prior to this, Selma held the position of Category & Brand Manager at BrandLoyalty from May 2021 to December 2023, focusing on kitchen products and sustainability in the non-food sector. Earlier experience includes serving as Category Manager at Bolsius Group from October 2013 to April 2021, where Selma worked on lifestyle products and managed key accounts, as well as roles at Lekkerland AG & Co. KG and Air Liquide. Selma holds a Bachelor of Commerce in International Business and Languages from Avans University of Applied Sciences and completed additional education at SRM in 2015.