Gowon Snyder is an experienced digital marketing professional with extensive expertise in paid search and lead generation strategies across various industries, including automotive and eCommerce. Currently serving as Director of Paid Search Digital Media at L2TMedia since July 2019, Gowon manages a team focused on generating online leads for dealerships. Previous roles include Director of Demand Generation at PowerReviews, where a new strategy resulted in significant increases in qualified B2B sales prospects, and Senior Digital Marketing Manager at SpringCM and Wolters Kluwer, where Gowon developed comprehensive digital marketing strategies to drive sales opportunities. Gowon holds an MBA in Marketing and Finance from Northwestern University - Kellogg School of Management and a Bachelor's degree in Economics and Mass Communication from Denison University.