Alexandra Tonisastre

Alexandra Tonisastre is the Chief Marketing & Communications Officer at La Cupula Music. Alexandra has over 8 years of experience in marketing and communications, with a focus on the music industry.

Alexandra started their career as a Production & Communication assistant for the Folk Me Hard Festival, before moving on to Konecranes, where they were responsible for marketing and communications for 5 years.

In their current role at La Cupula Music, they is responsible for defining and executing a global marketing strategy, based on quarterly company goals and the yearly company vision. Alexandra also leads a team of marketers and is responsible for coaching and capacity-building using Agile-scrum methodology.

Alexandra Tonisastre has a professional Master Degree in Digital Marketing & Social Media from Abat Oliba CEU University, a company management degree in the Music Industry from Pompeu Fabra University, and a degree in Advertising & Public Relations from Vic University.

Alfons Serra is the co-founder and manager of A&R Pro. Sara Flammini is the head of HR. Mireia Badia is the A&L manager. Alexandra Tonisastre is the chief marketing and communications officer.