Lorenzo Ferrari

Lorenzo Ferrari is a seasoned sales and marketing professional with extensive experience in the cookware and design product industries. Currently serving as Sales Manager for Italy and the Balkans at International Cookware since May 2014, Lorenzo has held various roles including B2B Premium Key Account Manager for PYREX, focusing on key account management and promotional strategies across multiple European regions. Prior to this, Lorenzo worked as Promotional & Beverage Division Manager at RCR Cristalleria Italiana, Operating Marketing Manager at Living, and M.F.M. spa, and Product Manager/Buyer at VICEVERSA - Edizioni Design Spa. Lorenzo's educational background includes degrees in marketing and economic sciences from prestigious institutions such as SDA Bocconi and Università di Siena, coupled with advanced training in negotiation and sales techniques.