Elena Mastrantonio

Elena Mastrantonio is an accomplished marketing professional with extensive experience in global brand development and strategic marketing within the luxury sector. Currently serving as the Global Marketing Campaign Manager at La Prairie Switzerland since September 2022, Elena leads the strategization and orchestration of 360 activation content for product launches, alongside ideation and storytelling initiatives. Previously, in the role of Global Brand Development Manager at La Prairie, Elena shaped long-term brand strategies and delivered comprehensive activation plans. Prior to La Prairie, Elena specialized as a Skincare Brands Category Specialist at SEPHORA, where strategic partnerships and data-driven insights were key responsibilities. Earlier experiences include brand development at The Kraft Heinz Company and digital communication at Salvatore Ferragamo. Elena holds a Master of Science in Marketing Management and a Bachelor's degree in Economics and Management for Arts, Culture, and Communication from Università Bocconi, complemented by studies at WASEDA Business School and ongoing education at The Art Institutes.