Shleyter De la Cruz is an experienced media and marketing professional with a strong background in content creation and audience analysis. Currently serving as an Analista de audiencias and SEO content writer at Diario La República since November 2021, Shleyter is responsible for identifying daily trends for informative articles and optimizing their online visibility. Previous roles include Assistant of Marketing and Communications at Ovación S.A, where Shleyter supervised social media usage and developed communication strategies, and Content Manager at Caproa EIRL, focused on creative concepts for instructional content sales. Shleyter also gained experience as Assistant of External Communication at Agencia Perú, creating campaigns and multimedia content. Educational qualifications include specialized training in content marketing from Universidad del Pacífico and a degree in Journalism from Universidad Jaime Bausate y Meza.