Joyce MacDonald

VP Marketing Strategy at La Senza

Joyce MacDonald has an extensive work experience in the retail industry. Joyce began their career as the Director of Marketing & Visual Merchandising at La Senza Lingerie in 2008. Joyce then joined Bath & Body Works and White Barn in 2012, where they held various roles such as Director of Marketing & Visual Merchandising and Associate Vice-President of Merchandising, Marketing & Visual Merchandising. In these roles, Joyce was responsible for buying and planning product categories, creating marketing and visual merchandising strategies, and leading internal and external communications.

After their tenure at Bath & Body Works and White Barn, Joyce joined Victoria's Secret in 2016 as the Associate Vice-President of Marketing - International. Joyce then transitioned to the role of Associate Vice-President of International Merchandising - Beauty & Accessories in 2018, where they played a key role in expanding the brand's global presence.

In 2021, Joyce co-founded Story Department, a company whose specific details are not provided. Finally, in 2023, they joined La Senza as the VP of Marketing Strategy. Overall, Joyce MacDonald has demonstrated expertise in marketing, visual merchandising, and strategy development throughout their career.

Joyce MacDonald's education history includes studying Marketing at UQAM | Université du Québec à Montréal. Joyce has not obtained a degree from this institution.

In addition to their academic education, Joyce has obtained several certifications. These include "Becoming an AI-First Product Leader" from LinkedIn, "Digital Marketing" from Google Digital Garage, "Crucial Conversations," "International Leadership Development Program," and "Market Patterning" from Victoria's Secret. Joyce has also completed a "Voice & Speech Workshop" at Jay Miller Voice & Speech. However, the specific months and years of their certifications from Victoria's Secret and Jay Miller Voice & Speech are unknown.

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Timeline

  • VP Marketing Strategy

    2023 - present

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