Starting in 2021 after over a decade of dreaming and almost two decades in coffee, La Terra Rossa or “The Red Earth” is the culmination of that dream. Inspired by a deep love of art, coffee, and the red soil of my hometown of Bend, Oregon, I wanted to create a company that felt like coming home and seeks to be a vital part of the local and coffee community we are a part of. Our symbol, The Sower is a reminder for us as a company to always work to Plant Good Seeds, to be better, to strive for personal growth, to give back to our communities, and to leave the world better than we found it.

Thank you all so much for joining me on this journey, and I look forward to where we go from here.

Michael Youngberg | Founder & Roaster

La Terra Rossa Coffee Co

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