Abigail Weintraub

Abigail Weintraub has extensive work experience in brand and engagement strategy. Abigail worked as the VP of Brand & Engagement Strategy at LA28, where they contributed to the planning and execution of the Los Angeles 2028 Olympic & Paralympic Games. Prior to that, Abigail worked as the Group Strategy Director at phenomenon, where they handled brand strategy, product/portfolio/content strategy, and audience/consumer engagement for clients such as Warner Bros., DC Entertainment, and American Cancer Society. Abigail also served as the Planning Director at TBWA\Chiat\Day, where they developed award-winning brand and creative campaign strategies for clients including Gatorade. Abigail has also held positions at Seedwell as an Associate Producer, Nickelodeon as a Manager for Digital Consumer Insights Research, and Paradigm Research & Consulting as a Senior Research Associate & Project Manager. Throughout their career, Abigail has worked with a variety of clients and demonstrated expertise in strategic planning, research, and creative content development.

Abigail Weintraub holds a B.A. degree in American Studies from Wesleyan University and an M.A. degree in Critical Theory and Cultural Studies from the University of Nottingham. Abigail also attended Hunter College High School.