Carlos Alberto Mendoza Ochoa

Carlos Alberto Mendoza Ochoa is an accomplished marketing professional with extensive experience in trade marketing and sales across major companies in the healthcare and consumer goods sectors. Currently serving as the Trade Marketing, Sales, and Go-to-Market Head at Laboratorios Liomont since June 2021, Carlos is responsible for driving growth strategies for a $250 million USD business, focusing on the OTC and RX divisions. Previously, Carlos held significant leadership roles at Procter & Gamble, overseeing a $400 million USD annual sales budget and directing trade marketing efforts across Mexico and Central America. With prior experience at sanofi-aventis, Brown-Forman, ConAgra Foods, Kimberly-Clark, American Standard, and Sherwin Williams, Carlos has built a solid foundation in managing strategic relationships, market planning, and brand management. Carlos holds an MBA from Ibmec and dual degrees in Marketing from Tecnológico de Monterrey.