The Lacek Group
Alexandra Barczuk is a seasoned marketing professional with extensive experience in brand management and account services. Currently serving as Senior Director at The Lacek Group since August 2018, Alexandra previously held roles at Carlson Rezidor Hotel Group as Director of Creative Services, Americas, and Global Brand Manager. Prior to that, at Teviot, Alexandra was the Head of Accounts for the US division, managing major clients like Carlson Rezidor Hotel Group and Regis Corporation. Other notable positions include Senior Account Manager at Ignition Marketing and Account Manager at The Creative Counsel and Puma. Alexandra holds a Bachelor of Commerce degree in Marketing from the University of Johannesburg, completed in 2007.
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The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.