Laura Buda

Senior Global Brand Manager at Lacoste

Laura Buda has a diverse professional background in marketing and brand management, with experience in companies like Lacoste, Thélios, L'Oréal, Luxottica Group, and Technogym. Laura has worked on managing various product categories and leading global marketing strategies. Laura has a strong educational background with degrees in Economics, Business Administration, and Digital Marketing from prestigious institutions like NEOMA Business School and Alma Mater Studiorum – Università di Bologna. Throughout their career, Laura has demonstrated expertise in product innovation, budget management, sales forecasting, and demand planning, as well as implementing marketing actions to maintain growth and reach global brand goals.

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