Victor B.

Victor B. is an accomplished professional with extensive experience in category management and merchandising within the sporting goods industry. Currently serving as Senior Manager Category & Merchandising for LATAM at Lacoste, Victor B. leads the assortment strategy for over 1500 SKUs per collection, driving innovative SKU strategies to enhance product profitability. Prior roles include Nike Digital Manager at FISIA, where Victor B. significantly improved the women's category, and Head of Category - Marketing & Merchandising LATAM at Under Armour, successfully elevating the running category's market presence. Throughout a diverse career at adidas, Victor B. achieved notable milestones, including increasing ROI by 30% and launching significant product initiatives. Educational credentials include a Professional Certificate in Digital Marketing from Northwestern University's Kellogg School of Management and a graduation in Business Management from Pontifícia Universidade Católica de São Paulo.