Chirine Ben Amor-Amsterdam

Director, Corporate Strategy & ESG at Lactalis Canada

Chirine Ben Amor-Amsterdam has a diverse work experience in various industries. Chirine started their career at AIESEC as a Communications Manager & Event Planner from 2010 to 2012. Chirine then completed an internship as an Assistant Strategic Planner at Grey Group in 2012, where they developed and executed the agency's digital online marketing strategy.

From 2013 to 2014, Chirine worked at NielsenIQ as a Client Information Support Specialist and later became a Consultant. In these roles, they managed strategic analysis and client relations in the food, health, beauty, and pharmaceutical industries. Chirine conducted data analysis and provided insights and recommendations using Nielsen databases.

In 2014, they joined Merck as a Category Business Analyst, focusing on the foot-care category. Their responsibilities included conducting assortment analysis, creating planograms, and providing post-promotional analysis to determine ROI and promotional effectiveness.

Chirine then worked at Parmalat Canada as a Business Analyst and later as a Business Analysis & E-Commerce Manager from 2014 to 2017. In these roles, they managed e-commerce projects and conducted business analysis to support the company's operations.

Since 2017, Chirine has been with Lactalis Canada, starting as a Manager in Corporate Planning and later becoming a Manager in Corporate Strategy. Currently, they hold the position of Director in Corporate Strategy & Process.

Additionally, Chirine served as a Board Director and Events Lead for the Toronto Chapter of Ellevate Network from 2017 to 2018.

Overall, Chirine Ben Amor-Amsterdam has gained extensive experience in corporate planning, strategy, business analysis, and client relations throughout their career.

Chirine Ben Amor-Amsterdam has completed an Undergraduate Exchange Program in Business Administration and Management at Esade for a semester abroad. Chirine has also earned a B.B.A. - Master 2 degree in Marketing from HEC Montréal. Chirine has undertaken highly selective classes at Teilhard de Chardin to prepare for the competitive exams for Business schools. Additionally, they have pursued a course in Project Management at the University of Toronto.

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