Laetitia Michel

Laetitia Michel, M.Sc., is an accomplished digital marketing specialist with extensive experience across various industries. Currently employed at Lactanet since August 2023, Laetitia previously worked at SOM inc as a digital marketing consultant and web panel manager, where key responsibilities included strategy implementation for panelist engagement, content planning, and KPI analysis. Laetitia's expertise also encompasses website redesign, SEO optimization, community management, and the development of internal and external communications for organizations such as Volenretard.ca, Vertisoft, and Meubles RD. Educational qualifications include a Master's in Marketing from École des sciences de la gestion and a Bachelor's degree in Marketing from IDRAC Business School.