seham Yusuf

Performance Marketing Team Lead at Ladenzeile

Seham Yusuf has a diverse range of work experience in performance marketing and digital media. Currently, they are the Performance Marketing Team Lead at Ladenzeile, where they manage a team of international performance managers and oversees paid channels across multiple markets. Previously, they worked as the Lead of Performance Marketing at Business Factory, leading a team of PPC specialists and working closely with clients to develop campaign strategies. seham also held roles as a Performance Manager at Starcom, where they managed campaign delivery across various performance channels, and as the Lead of Performance Marketing at Landmark Group, where they managed paid campaigns across multiple platforms and led a performance executive team. Prior to that, they worked as a Digital Marketing Specialist at Namshi.com, creating and optimizing paid campaigns, and as an SEM Specialist at Clicksco Group, where they developed digital media plans and implemented pixels. seham started their career as a Digital Media Performance Coordinator at MCN. Middle East Communications Network, where they created digital media plans, conducted keyword research, and set up campaigns. seham also gained experience as an SEM Analyst at Denver PPC and as an E-marketer at new era group, where they focused on SEO, content writing, and website management.

Seham Yusuf completed their education in a chronological manner. seham attended Saint Mary Language School from 1991 to 2004, where they completed their high school education. seham then pursued a Bachelor's degree in Business Administration from 2004 to 2008 at an undisclosed institution.

In addition to their formal education, Seham also obtained several certifications. In 2016, they completed the courses "Optimizing a Website for Search," "Search Engine Optimization Fundamentals," and "Introduction to Search Engine Optimization" from Coursera Course Certificates. In 2014, they obtained a certificate for completing the course "An Introduction to Marketing." seham also completed the course "Women And The Civil Right Movement" from Maryland University College Park's online course in 2013. Seham is certified in various areas of digital advertising, including the Google Search Advertising and Google Display Advertising Advanced Exams, Video Advertising, and the Google Fundamental Advertising Exam. These certifications were obtained in 2015.

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