Maxime Couvry

Maxime Couvry has a diverse work experience spanning over several industries. Their most recent position is as the Marketing & E-commerce Director at LAFRETO, where they are responsible for managing the marketing and e-commerce activities of the company. Maxime is also involved in the development and implementation of the marketing and e-commerce strategy, as well as the management of a team of 10 people.

Prior to LAFRETO, Maxime worked as a Digital Performance Manager at Michelin, where they created and developed a digital performance culture and optimized marketing and communication activities. Maxime was also involved in deploying data-driven marketing strategies and managing media agencies.

Maxime has also worked at IKEA Group as a Marketing Performance Leader, Veepee as the Head of Insights, and La Française des Jeux as a Product Manager Assistant. Additionally, they have experience in marketing research and analysis roles at vente-privee.com, AMS Conseil, and Carrefour.

Overall, Maxime has a strong background in marketing, e-commerce, digital performance, and market research, with a proven track record of leading teams and driving results.

Maxime Couvry earned a Master's degree in Marketing from KEDGE Business School, where they studied from 2010 to 2014. They also had the opportunity to be an exchange student at Singapore Management University in 2014. Prior to that, Maxime attended IUT Caen from 2007 to 2009, where they obtained a DUT degree in Techniques de Commercialisation with a focus on Commerce - Marketing.