Svetlana Svenningsson

Head Of E-com & Digital Marketing at Lager 157

Svetlana Svenningsson has had a diverse work experience in various companies and roles. Svetlana started their career in 2003 as a Traffic Coordinator at Redcats Nordic, where they were responsible for resourcing planning and communication. Svetlana then moved on to become a Marketing Coordinator, coordinating marketing activities and events for Ellos.

In 2010, Svetlana joined La Redoute Nordic as a Marketing Coordinator, focusing on driving traffic and sales through online channels. Svetlana also negotiated with suppliers and agencies and led web development projects.

From 2012 to 2013, they worked as a Marketing Communicator at Parker Hannifin, where they coordinated marketing activities across different channels.

In 2013, they became the E-commerce Manager at Abecita/Salming, responsible for driving traffic and sales to their website through SEO, Adwords, email, and social media.

In 2015, Svetlana joined Gina Tricot as a CRM Campaign Coordinator, developing and implementing strategies for their loyalty program. Svetlana later became the CRM Manager and was responsible for the strategic and operational management of the program.

From 2017 to 2020, they worked at Cellbes AB, first as a CRM Specialist and then as a CRM & Customer Experience Manager. In these roles, they focused on creating customer value and driving marketing initiatives based on customer databases and tools.

Currently, Svetlana is working at Lager 157 as the Head of E-com & Digital Marketing. Svetlana manages their e-commerce and digital marketing strategies, overseeing various responsibilities in these areas.

Svetlana Svenningsson completed their education with a Master's degree in Business & Marketing from the University of Borås, from 1997 to 2001. Prior to that, they attended Sven Erikson gymnasiet from 1994 to 1997, but it is unclear whether they obtained a degree or pursued a specific field of study during that time.

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Previous companies

Timeline

  • Head Of E-com & Digital Marketing

    September, 2021 - present

  • E Com CSS Manager Lager 157

    November, 2020

  • Affärsutvecklare E Com Lager 157

    August, 2020