Victoria Duffin

Victoria Duffin has a diverse work experience, starting in 2011 as a Quantitative Associate at Behaviorally (formerly PRS), where they prepared research and translated data into actionable insights. Victoria was then promoted to Project Analyst, managing custom studies for clients in the Consumer Packaged Goods industry. At ADP, they worked as a Market Research Analyst before being promoted to Manager - Marketing, Market Insights & Analytics, overseeing research initiatives and managing the ADP Research Institute. Victoria later joined Caucus Educational Corporation as Director, Sponsor Relations & Marketing Strategy, managing fundraising and development partnerships. Currently, they are at Lakeland Bank, where they first served as Vice President, Digital Marketing & Analytics, leading data-driven marketing strategy, and recently got promoted to Senior Vice President, Director of Marketing, where they manage the overall marketing function.

Victoria Duffin has a diverse education history. Victoria obtained a B.A. degree in Mass Communications, Advertising, and Psychology from the University of Delaware, where they studied from 2007 to 2011. In 2017, they pursued a Master of Business Administration (MBA) with a focus on Marketing at Seton Hall University and completed their degree in 2021. Later in 2021, they furthered their education at Emory University - Goizueta Business School, where they earned an Executive Certificate in Data Analytics.

In addition to their degrees, Victoria has obtained several certifications to enhance their professional skills. Victoria became a Certified Scrum Product Owner (CSPO) through the Scrum Alliance in March 2022. In June 2020, they received an Advanced Google Analytics certification from Google, and in March 2020, they earned a Digital Marketing Certification, also from Google. Furthermore, they obtained a Diversity and Inclusion Professional Development Certification from Fairleigh Dickinson University, although the specific month is unknown. Lastly, they completed an Ethical Leadership Certification through the NASBA Center for the Public Trust in 2017.