Cathy Couplan

Cathy Couplan is an experienced marketing professional with a strong focus on CRM and data management across various roles in the direct mail and print sectors. Currently serving as a CRM & Data Selections Executive at Lakeland since March 2023, Cathy leads the transition to digital print with an emphasis on personalized customer engagement. Previous roles include Publications & Print Creative Manager and Print CRM Manager at Studio Retail Limited, where Cathy managed high volume print contacts and customer segmentation for an extensive customer base. Prior experience spans Customer Retention and Acquisition Manager positions at Express Gifts Ltd, Marketing Manager at Naturally Yours, and Database Marketing Executive at Damart, showcasing a deep expertise in print marketing and customer analytics acquired over decades in the industry, starting from a Marketing Executive role at Vital Foods Ltd. Cathy's foundational education was completed at Beckfoot Grammar School.