Steve Mulder

Steve Mulder has extensive experience in sales management within the beverage industry, currently serving as an Area Sales Manager at Lakeshore Beverage since April 2005.  Key responsibilities include resolving retailer issues, maintaining retail call frequency, conducting marketing programs, and ensuring compliance with legal and company standards. Prior to this role, Steve worked as a Sales Representative at City Beverage - Markham from May 1996 to March 2005, focusing on structured selling processes, inventory management, and brand introductions. Throughout both positions, a commitment to communication and teamwork has been paramount, along with a focus on quality control and effective promotions.