Patrice Viaud

Patrice VIAUD has extensive experience in the automotive industry, currently serving as the Area Manager for Business & Service at Automobili Lamborghini S.p.A. since October 2017, overseeing operations for 15 to 17 dealers in West Europe and directly reporting to the Head of EMEA. Prior to this role, Patrice held various positions at Volkswagen Group France from March 2003 to September 2017, including District Manager, where responsibilities encompassed the oversight of 19 multibrand dealerships and achieving sales and margin targets for spare parts. Patrice also served as the Audi "Exclusive" Network Training Manager, coordinating training policies, and as the Press & Public Relation Manager for Audi France, representing the brand in public engagements. Educational qualifications include a DUT in Engine & Thermodynamics and training as a Lieutenant Officer from the Reserve Officer Academy of the French Air Force.