Annica Axelsson holds a Master of business administration at Leeds School of Business, University of Colorado and an Executive Management Program education at the Stockholm School of Business. Certified board member at the Board Academy. Annica has extensive experience from leading positions in both Swedish and Nordic and multinational companies. Among other things, she has been Brand Manager for Coca-Cola, Marketing Manager, and Division Manager for Svenska Spel, Marketing Manager for Cloetta, CEO of Strålfors Svenska AB, Head of Business Development for the Strålfors Group, and CEO and CEO of BrandFactory. Annica also has experience from several board assignments, e.g. Berghs school of Communication, Nordnet Bank AB, Sveriges Annonsörer and Grafiska Företagen.