Tina Cyr

Tina Cyr has contributed 15 years of experience, Tina has served diligently managing the launch and execution of strategic marketing plans, sales initiatives, and public relations for established organizations operating along the senior care continuum. As Director of Marketing for one of the largest institutional assisted living providers, Tina developed and implemented marketing strategies to drive top-performing occupancy standards and census goals for the company, and spearheaded the creation of regional advertising and media announcements to forge valuable relationships with partners in the medical industry. In her dual role serving as Marketing Director & Admissions Coordinator for a regional skilled nursing facility in the southeast, Tina admitted over 120 patients in less than 6 months from the date of grand opening by interfacing daily with hospital discharge planners, doctors, pharmacies, insurance companies, families and patients. On the far end of the continuum, Tina served successfully as an account executive for Amedisys, a national hospice group, organizing large events and sales initiatives to advance the company’s interests. In addition to driving top-line revenue initiatives for corporations in the senior care space, Tina has handled multiple operational responsibilities involving drilled-down staffing, training, documentation, and reporting requirements associated with patient admissions and ongoing care in assisted living, skilled nursing, and hospice industries. As part of her professional career, Tina served as a talk show host for a number of years, interviewing physicians and specialists in their respective senior care provider roles prior to joining their organization.