Simchi Freireich

Simchi Freireich is an experienced software engineering and management professional currently serving as the Imaging Software Group Manager at Landa Digital Printing since April 2014. In this role, Simchi oversees two software teams focused on digital data paths, image processing, and print quality corrections across various printing machines, while also collaborating with EFI on DFE workflow development. Previously, Simchi held senior leadership positions in software development for nano-graphic digital printing presses, demonstrating expertise in multidisciplinary system design, ink management, and subsystem integration. Prior experience at Motorola Solutions included software engineering roles, complemented by academic qualifications of an MBA in Accounting and Finance and a BS in Computer Software Engineering from Bar-Ilan University.