EL

Erin Livingston

Director of Lifecycle Marketing at Lantern

Erin Livingston has diverse work experience, starting with their current role as the Director of Lifecycle Marketing at Lantern, where they manage lifecycle marketing for various clients. Erin is also self-employed as a Freelance Marketing Consultant.

Prior to their current positions, Erin worked as the Interim Retention Director at Rothy's, where they oversaw retention initiatives.

Erin also gained valuable experience at Shutterfly, Inc., where they held multiple roles, including Director of CRM Strategy, Senior Marketing Manager of Retention + Innovation, and Marketing Manager of CRM Analytics. In these positions, they directed email campaigns, managed vendor relationships, launched retention initiatives, and designed reporting infrastructure.

Erin began their career as an Innovation and Strategy Intern at Time Warner Inc., working on strategic challenges and creating best practices. Erin then served as an Associate Client Manager and Analyst at Nielsen Company, where they worked with Kraft Foods and integrated syndicated and panel data to develop consumer-oriented solutions.

Erin started their career as a Merchandise Planning Analyst at Gap Inc., where they managed the financial aspects of a large department and played a key role in markdown optimization.

Overall, Erin Livingston has a well-rounded background in marketing and strategy, with experience in lifecycle marketing, retention, CRM strategy, analytics, and consumer-oriented solutions.

Erin Livingston completed their Bachelor of Science degree in Business Administration with a concentration in Marketing and Operations from Indiana University Bloomington, where they studied from 2002 to 2006. After that, they pursued their Master of Business Administration (M.B.A.) degree, specializing in Marketing, at Yale School of Management from 2011 to 2013.

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Timeline

  • Director of Lifecycle Marketing

    November, 2022 - present

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