Kristin Proctor

Kristin Proctor is a seasoned growth marketing leader with over 15 years of experience in building, scaling, and optimizing marketing strategies for consumer and SMB SaaS subscription businesses. Kristin has held pivotal roles, including VP of Marketing at Weebly, Head of Marketing at Crew, and Director of Online Marketing at MOG. Currently, Kristin serves as Growth Director at Lantern and is the founder of Next Wave Growth, specializing in fractional growth marketing for early-stage companies. Kristin’s expertise spans customer acquisition, conversion optimization, and retention, driving significant growth across various high-profile organizations.