Allard van Veelen

Allard Van Veelen has extensive experience in marketing, sales, and digital business. Allard currently holds the position of Sales Director Digital Business Mid Europe at Lapp Group since October 2022. In this role, they are responsible for the deployment of the Global LAPP Strategy and the implementation of the Digital Sales Strategy in the assigned countries. Prior to this, they served as the Director of Marketing & Digital Sales at Lapp Group, where they were responsible for developing and positioning the LAPP product brand through marketing and business development programs. Allard has also held positions as Director of Marketing Communication & Online Sales at KUBUS, Manager E-commerce & Product Management at Vanderlande, and Market Development Manager at Ricoh Netherlands. Allard has a proven track record of successfully developing marketing plans, launching campaigns, and achieving targets in various industries and regions.

Allard Van Veelen has a diverse education history. Allard started their education in 1996 and completed their Bachelor's degree in Technische Bedrijfskunde from Fontys University of Applied Sciences in 2000. In 2008, they pursued further education in project management and completed a degree from Schouten En Nelissen. Later, in 2013, Allard obtained a certification in Strategisch Marketing (Nima-C) from Nederlands Instituut voor Marketing (NIMA).