Dan Komin

Dan Komin has extensive work experience in demand generation and digital marketing. Dan currently holds the position of Director of Demand Generation at Laserfiche since January 2022. In this role, they oversee the entire marketing funnel and manages a team of five marketers. Dan is responsible for optimizing conversion at every point in the customer journey through various marketing channels such as SEO, SEM, ABM, webinars, email marketing, and marketing automation.

Before their current role, Dan served as the Associate Director of Demand Generation at Laserfiche from January 2020 to January 2022. Here, they managed a team of five marketers focused on driving demand and awareness for the company's SaaS ECM platform. Dan implemented full-funnel B2B campaigns to improve conversion throughout the customer journey.

Prior to their roles in demand generation, Dan worked as the Senior Manager of Digital Marketing at Laserfiche from July 2018 to January 2020. As the Manager of Lead Generation from January 2017 to July 2018, they managed targeted campaigns across SEO, SEM, paid social, and retargeting to drive inbound leads and awareness. Dan also conducted A/B tests and experiments to maximize conversion and collaborated with cross-functional teams to develop and execute campaign strategies.

In addition to their experience at Laserfiche, Dan started their career at Xivic, Inc in January 2012. Dan held the role of Account Manager and Marketing Copywriter from October 2013 to July 2014, where they focused on client communication and copywriting. Prior to that, they served as the Office Manager from January 2012 to September 2013, handling bookkeeping, copywriting, employee onboarding, and benefits administration.

Before joining Xivic, Inc, Dan gained experience as a Publishing Intern at Universal Pictures from September 2010 to May 2011. In this role, they assisted with licensing negotiations, research projects, and monitoring of musical cues in Universal films.

Overall, Dan Komin has a diverse background in demand generation, digital marketing, copywriting, and office management.

Dan Komin earned a B.A. degree in Political Science from UCLA, where they studied from 2009 to 2011. In 2013, they pursued further education at UCLA Extension, focusing on Marketing & Advertising. From 2018 to 2020, they participated in the Trailhead program offered by Salesforce. In terms of certifications, Dan obtained certifications in various fields, including Advanced SEO: Search Factors from LinkedIn in February 2022, Integrated Marketing Communication Strategies from LinkedIn in November 2021, Salesforce Certified Pardot Consultant from Salesforce in November 2019, and Salesforce Certified Pardot Specialist from Salesforce in July 2019.