Kenda Hansen

CMO at Lassen Labs

Kenda is Co-Founder and CMO at InBOLD Inc. She has spent the past twenty years as a serial entrepreneur and advisor for consumer goods brands. Kenda created success in organic and naturals when it was a new industry and early market. As a pioneer in the organic and natural industry, she developed the first USDA certified organic baby skincare line in 2005. As Founder and CEO of Noli and Nali, Kenda spent over a decade introducing unique organic product offerings into the retail sector and built her specialty in consumer-packaged goods. Kenda founded DNI, a firm that specializes in taking health and wellness brands global. At DNI she led go-to-market strategy for over a dozen brands building out their marketing and distribution networks throughout Asia, Latin America, and Europe. Kenda created a thriving partnership with one of the largest natural product distributors and supplement manufacturers to expand the firm’s channels and consumer reach. She became a highly sought after industry expert on the manufacturing certifications (USDA, GMP) and an array of regulatory issues that affected the growing supplement and skincare industry.

Kenda’s expertise spans establishing InBOLD Inc as a high-quality manufacturer, building and expanding strong global distribution networks, and leading global marketing and sales teams to capture market leader product positions. As a recognized industry leader, Kenda has been a natural products advisor and strategic consulting partner to companies such as Estee Lauder, Amazon, Whole Foods, Diapers.com, and other socially conscious non-profits. Kenda’s expertise keeps her engaged as a trusted advisor, public speaker, and educator for events.

Kenda holds an MBA from Pepperdine University.

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Timeline

  • CMO

    Current role