Lee Allentuck

Lee Allentuck has a long and varied career in marketing and brand development. In 1998, they began as an Account Supervisor at Fleishman-Hillard. Lee then moved to CityNet Telecommunications, Inc. in 2000 as Vice President of Marketing & Communications. In 2003, they joined Sprint as Team Lead of Brand Integration and Corporate Positioning, where they were responsible for activating consistent brand positioning in all retail, product, advertising, sponsorships, marketing, internal and external communications, and customer care. In 2008, they joined Hasbro as Global Gaming, where they sustained brand innovation and development for new and classic Hasbro game brands and managed a team responsible for growing a $300M product portfolio. In 2011, they joined LEGO Group as Licensing, Market Lead for Americas, Australia and New Zealand, where they transformed the Licensing business into a strategic and competitive marketing advantage for the brand, growing annual royalties from $15M to over $50M. In 2016, they founded Raising Nerd, a STEAM inspiration site for parents, incorporating engaging articles and at-home activities, with up close and personal discussions with innovators and thought leaders in the STEAM industry. In 2018, they joined Dynepic, Inc. as Chief Marketing Officer. In 2019, they became Principal at RN Branding & Licensing, leading brand licensing and strategic partnerships consultant for the Britannica and Merriam-Webster brands. In 2020, they joined Melissa & Doug, LLC as Innovation Scout & Inventor Relations and The Last Gameboard as Head of Content - Strategic Partnerships.

Lee Allentuck attended Wootton High School, followed by North Carolina State University and Virginia Tech - Pamplin College of Business, where they obtained an MBA in Marketing.