Barbara Wolff Dick

Barbara Wolff Dick is an accomplished professional in the fields of user experience and design, currently serving as the Head of UX & Design at LATAM Airlines since August 2025 and as a Lecturer at Aprender Design since July 2022. Previously, Barbara held significant roles including VP of Product Design & User Experience at Jusbrasil, where leadership was provided for complex design projects in the legal industry, and Director of Product Design & User Experience at Origin, where a pivotal shift to a B2C mobile-first experience was championed. Additional experience encompasses positions as Design Director at Loggi and Global Head of Design at ThoughtWorks, along with earlier roles in various startups and freelance projects. Barbara's educational background includes a Master's degree in Cognitive Science and Digital Design, graduate studies in Strategic Design & Innovation, and multiple qualifications in technology and urban studies.