Fernanda Franco is an experienced professional who has held various leadership positions in companies such as LATAM Airlines, Carrefour Group, SulAmerica, Banco BV, Multiplus, and Oi Internet. With a strong background in CRM, loyalty programs, analytics, and precision marketing, Fernanda has successfully implemented strategic projects, led teams, and generated insights to drive customer engagement and sales growth. Fernanda's educational background includes executive programs from MIT Sloan and Singularity University, as well as a Master of Business Administration in Marketing and a Master's Degree in Banking.
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