Fernanda Franco

Head Marketing | CRM | Growth - Latam Pass Brasil & Hispano at LATAM Airlines

Fernanda Franco is an experienced professional who has held various leadership positions in companies such as LATAM Airlines, Carrefour Group, SulAmerica, Banco BV, Multiplus, and Oi Internet. With a strong background in CRM, loyalty programs, analytics, and precision marketing, Fernanda has successfully implemented strategic projects, led teams, and generated insights to drive customer engagement and sales growth. Fernanda's educational background includes executive programs from MIT Sloan and Singularity University, as well as a Master of Business Administration in Marketing and a Master's Degree in Banking.

Links

Previous companies

Banco BV logo
SulAmérica logo
Banco Santander Brasil SA logo

Timeline

  • Head Marketing | CRM | Growth - Latam Pass Brasil & Hispano

    October, 2023 - present

  • CRM Manager | Analytics & Segmentation | Precision Marketing | Loyalty

    April, 2013

  • CRM Coordinator | Analytics & Segmentation | Precision Marketing | Loyalty

    February, 2011

View in org chart