Latana
Michael Heiduk currently serves as the Head of Finance & People at Latana, with prior experience as the Interims - Head of Finance at DTAD GmbH and Head of Finance & Legal at SPRK.global. Throughout a diverse career spanning multiple companies, Michael has developed expertise in finance, controlling, legal administration, compliance, and process optimization. Previous roles include leading finance and administration functions at Fit Analytics, managing financial operations at Aviati GmbH, and providing consulting services at Schultze & Braun GmbH. Michael's educational background includes degrees from Leuphana University of Lüneburg and Teesside University, along with relevant early career experience at DKB | Deutsche Kreditbank AG.
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Latana
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Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. Latana uses an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to.