Monica Nicieza Naves

Commercial Director Europe at Latcom

Monica Nicieza Naves has a diverse work experience spanning various industries and roles. Monica began their career at the European Parliament in the Press and Communications Department, where they gained experience in preparing reports, press releases, and organizing events. Monica then moved on to The Estée Lauder Companies Inc., working in the Training and PR Department, where they focused on product training, press conferences, and communication with the media.

In 2000, Monica joined CMXXI VOCENTO as the Assistant Press and Magazines Commercial Manager, where they provided assistance and coordination to the commercial teams, including management control and preparation of commercial presentations. Monica then transitioned to Vocento as the International Advertising Manager, responsible for setting up the marketing and commercial budget of the International Advertising Department, as well as promoting media products to foreign clients and coordinating activities with media representatives.

Monica joined Grupo RBA in 2006 and held multiple roles, including RBA Group International Advertising Manager/InStyle Magazine Advertising Manager and International Advertising Manager at RBA PUBLIVENTAS. In these positions, they focused on setting up and developing the international department, negotiating contracts with media representatives in various countries, and promoting RBA titles to international clients.

From 2015 to 2017, Monica worked at The International Media House as the International Sales Manager, representing and selling international media to Spanish and Latin American clients interested in advertising in foreign markets. Monica provided consultancy services on advertising landscapes, media penetration, and related information.

Currently, Monica is the Country Manager & Commercial Director EMEA at Worldcom OOH, an international company specializing in full OOH and DOOH advertising services. In this role, they manage the European headquarters and is responsible for all decision-based clients in Europe.

Overall, Monica Nicieza Naves has demonstrated a strong background in advertising, sales, and international business across multiple industries throughout their career.

Monica Nicieza Naves has a diverse education history. In 1990 to 1995, they attended Complutense University in Madrid and graduated with a degree in Information and Communication Sciences, focusing on Journalism. Monica then pursued further education and attended CESIM Barcelona from 1995 to 1996, where they obtained a Master's degree in European Communities and European Law, specializing in European policies and law. In 1996 to 1999, Monica prepared for the Diplomatic Career entrance exams, although the degree name and field of study are unspecified for this period. Finally, in 2014 to 2015, they attended ICEX (CECO) and earned an MBA in International Trade and Export, concentrating on international trade and exports.

Links

Timeline

  • Commercial Director Europe

    November, 2017 - present