Maria Echeverria

VP US & Canada Business Development at LATINIA

Maria Echeverria serves as the Vice President of US & Canada Business Development at Latinia, focusing on real-time decision and communication software for the financial sector. Prior experience includes roles at Oracle as Regional Territory Manager, where Maria contributed to enhancing mobile banking and customer experience, and as Regional Territory Sales Manager at Turnitin, promoting tools for improving student writing. Maria has held various managerial and analytical positions across different companies such as Equifax, Euromonitor International, and British American Tobacco, demonstrating a robust background in business development, market analysis, and client relationship management. Educated at prestigious institutions including Thunderbird School of Global Management and Tecnológico de Monterrey, Maria holds multiple advanced degrees in global management and business administration alongside a certification in Advanced Sales Management from Sandler.

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